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Monthly Archives: February 2011

The True Benefits Of Selecting A Custom Lanyard For Your Boating Needs

Posted by supervisor on February 19, 2011 None comments

If you are new to the world of boating, you likely are only now beginning to learn some of the more basic terms associated with the sport. For example, “lanyard” may be a term that is new to you. On the other hand, if you are an old salt, you perfectly understand how important the lanyard is when it comes to sailing. Indeed, you likely have gone so far as to buy a custom lanyard on at least one occasion.

For those of you who are new to the sport of sailing, a lanyard or a custom lanyard actually is an easy piece of gear to understand. A lanyard or a custom lanyard is a flexible line of rope. A lanyard can be made out of a number of different elements, including regular rope, coated rope, or wire rope. Additionally, a lanyard or custom lanyard can come in the form of something as a basic as a strap.

As mentioned a moment ago, a lanyard or custom lanyard is capable of a wide array of uses. A lanyard is one of the most versatile pieces of gear that a person can find on any boat. A lanyard or custom lanyard can be used for everything from connecting up a lifeline to preparing and setting an anchor. In point of fact, no boat should ever be without a lanyard or custom lanyard — indeed no boat should ever be out multiple versions of the lanyard or custom lanyard.

If you truly are interested in obtaining the best possible equipment for your boat, and if you are equally committed to ensuring that your gear and equipment functions to peak efficiency, you may want to consider ordering custom lanyard products. There are many benefits to ordering custom lanyard products. Of course, you will end up spending a bit more at the outset when you do purchase custom lanyard products. However, most boat owners believe that the purchase of custom lanyard products is an investment that pays off in the long run.

The primary benefit of ordering a custom lanyard is that you will obtain a lanyard specifically suited to a particular task or job. You will have a lanyard that is specifically designed to work with a particular piece of equipment. Naturally, with a custom lanyard you will have a lanyard that is best suited for a particular task or for a particular piece of equipment — because it has been designed to undertake a particular task or with a particular piece of boating equipment.

In addition, the custom lanyard is likely to be more durable than standard, off the rack fare. A custom lanyard has been designed with you in mind, with your needs in mind. Thus, it is more than likely that the person or company that handcrafts your custom lanyard is going to make certain that you are provided with a durable and reliable product. In the end, that person’s or company’s reputation depends upon giving you a top quality custom lanyard.

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Better Online Communication Makes Business Sense

Posted by supervisor on February 17, 2011 None comments


Many companies are now doing the majority or even all their business online and foregoing the “Brick and Mortar” storefront. It is easy to see why that trend has happened. For one thing, the cost of setting up such a business is relatively inexpensive and easy. There is no need to pay for the overhead of a physical building. Also, the cost of maintaining a Web site is minimal. Moreover, the Internet provides a convenient and efficient way of marketing products. As more and more people are spending time on the Internet, the market of online customers continues to grow.

But when businesses shift from face-to-face customers to anonymous online customers, there is a loss of personal connection and trust. All the online spamming and scamming hasn’t helped the matter at all. That has eroded the trust in E-commerce and the credibility of many companies. How are you gaining and maintaining customer trust? What are you doing as an online vendor to communicate to your customers?

In an online world, business just doesn’t stop after hours and on weekends. What are you doing to answer your customer’s questions? Here are a few things that you can do to improve communication with your customers:

1. Offer a Frequently Asked Questions (FAQ) page and online product support information. This is an excellent way of answering basic questions that may otherwise flood your support email. For example, our voice-changing product, MorphVOX, has a FAQ on the common issues that customers may come across. We also have provided detailed online documentation on topics that users may want to explore more. This takes care of roughly 95% of the questions people may have.

2. Add a support email link on your Web site for issues that can’t be resolved by the Web support. At Screaming Bee, we try to answer our customer questions within one business day. More often, we’ll answer questions within an hour of receiving the email. I believe that we have gained many loyal customers because of our aggressive efforts to meet needs in a timely manner.

3. Provide a message board or forum for customers to voice their opinions, add comments, and interact with each other. Remember that people are social creatures and like to be heard. This also helps to build up a community of users that are empowered and have a say in the products and services that you provide.

4. Write a personal email to each customer. Have you followed up on your customers after they have made a purchase of your products or services? This is essential, not only from the perspective of getting feedback on how to improve your offerings, but more importantly, maintaining the trusting, long-term relationship with your customer. Send them an email within 3-4 weeks of the first purchase. In this way their experience with your products and services is fresh in their mind. Remember, a customer who is ignored is a customer who is lost.

Spending time and effort on better communication with your customers will pay off. Your company will rise and fall not on the customers you gain, but on the customers that you don’t lose. Loyal customers will be the ones that give you the best testimonials. They also provide you with the richest, organic, word-of-mouth marketing. Remember that every happy customer is a testament of your company’s success.

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